An Approach to Enterprise Social Media Education

To celebrate Social Media Day, we thought we'd share a little something with the community...

At EMC, we pride ourselves on our approach to Social Media adoption. When we started this journey years back, we chose to focus on employee proficiency - and that strategy has paid us back many times over.

But, the social world is constantly changing. New tools and techniques show up daily. In addition, we've all become so completely ingrained in the digital world that it's easy to lose sight of the larger picture, the incredible reach we have, and the vast diversity of our audience.

To that end, we set out to create an educational video highlighting the opportunities and possible pitfalls of social engagement. While it's designed with our global EMC family in mind, the key points should resonate with just about everyone... Give it a look.

 

 

We shared this video with our global employees earlier this week. Feedback has been extremely positive, with sentiment suggesting that this helps to 'make it real' across the workforce. In case you missed the cameo, our narrator is joined at one point by EMC President & CEO Joe Tucci. Yes, that DOES help put some credibility into our social journey.

Of course, such a video by itself won't move the bar. This particular piece is backed up by our Social Media policies, a thriving internal community of passionate folks called the 'Social Media Club', and a comprehensive set of handbooks and blueprints for successful Social Media engagement.

We leveraged our internal EMC University site as the delivery vehicle for the video such that employees get credit in their personal development plans for watching it. The piece will now also be included as part of our new-hire program, showing all new members of the EMC family just how we roll when it comes to social.

We sincerely hope you enjoy our approach to 'Social Education', and that it prompts some new ideas in your head to deliver these important messages to your audience.

Happy Social Media Day!

LD

Comments

[Polly Pearson]

Terrific work, Len!

Love how you've joined forces with the people/HR/training side of the house and made this a true enterprise-for-the-enterprise event, rather than "something marketing put together." That integration sounds easy at face value, but we know too few organizations take the time to do it.

Inclusiveness, collaboration, and community building at its best!

You and your team continue to make me smile.

Polly

[Len Devanna]

Thanks Polly! We're proud of this one and hopeful that other brands embrace the approach.

[Grego Kosinski]

Great work as always, Len. Nice tip of the hat from Chuck on his blog too. It's been a year since I departed from EMC but your work and that of the other bloggers and community members at EMC are keeping me connected. Thanks!

/grego

[Lynn Sardonia]

Len: This is a fantastic employee video! I will share this with my clients as an example of an entertaining social media communication for employees. It shows the company's culture for using social media internally and externally and highlights the key points of the social media policy without all of the legal mumbo-jumbo.

Thank you for sharing!

Lynn Sardonia
President
Track 12 Consulting
Twitter: @lynnsardonia

[www.facebook.com/profile.php?id=637765846]

Love this Len. I may not be an employee but I am a customer with strong ties through EMC's social media connections to the world. It's great to see even more of the commitment from inside the company.