About Len

  • Len Devanna offers over 24 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.


  • The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employer and does not necessarily reflect the views and opinions of anyone other than myself.

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Great post Len...and of course I'm a fan of the model. Thanks for you support, it's been a pleasure to be a partner in the process.


Sean O'Driscoll
Ant's Eye View

It's nice to see the Journey, Len, bet even better to see what EMC is actually DOING to make real change for your business, your employees and your customers. Congratulations to you!


Steve Alter
Social Business Strategist
Ant's Eye View

Len--This is really interesting! From a total outsiders point of view, I would agree with where you are on the journey although I would put you more in stage 3 than 2. Regardless, reflecting on that it’s clear how much effort it takes to drive such evolution.

Is there any thought about which stages are the most difficult to get to—for example, is there a larger gap between the first two stages than the later two? Is there any consideration that a ground swell or certain type of momentum that makes it easier to get to the later stages? Just curious…really interesting stuff!

Thanks to Sean and Steve for the comments. Keep doing what you folks do best - driving meaningful and measurable change in the industry.

Meg - At the risk of simplifying, I'd suggest that the earlier on in the journey, the easier it is to drive real change.

For us at EMC, we were introducing capabilities and, while we were filling a gap, I don't quite think folks knew the gap existed in 2007. In a sense, it was easier to get the train moving than having to figure out how to redesign the engine while going at full speed (which, to some extent, is where we are now).

Some years in - as we focus even deeper in improving core business processes, it does get a tad trickier - albeit still incredibly exciting, challenging and rewarding!

Great information and written in a way anyone can understand. I'l be back. Thankyou

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