Len Devanna offers over 24 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.
When I'd first heard the term, I thought Enterprise 2.0 meant the complete transformation of the enterprise to a new, more agile entity. Rather, it references the social software that's quickly becoming commonplace in the business world.
According to popular definition, I believe we've successfully deployed 'Enterprise 2.0'. Our internal community, EMC|ONE, continues to gain momentum and has become a pillar for internal collaboration at EMC. It's helped us achieve a degree of proficiency in the social web, and has helped us extend our reach outside the firewall with the EMC Community Network, our EMC bloggers, and a small army of EMC'ers on Twitter.
So, with regards to deploying social software, we're there. So the journey's done? Not even close...
Internally, EMC|ONE has helped us advance employee proficiency with the social web. It's helped introduce new collaborative tools (wikis, blogs, etc) that continue to be leveraged in a myriad or creative ways. In some areas, it's helped to streamline processes and improve productivity... But not to the extent that it ultimately will.
To me, the opportunity at hand is to work far smarter and more efficiently than ever before. Yes, the software tools (or Enterprise 2.0) will enable this, but the tools are the easy part.
Next up, the fundamental behavioral change that helps a workforce take it to the next level. Software by itself will not help realize the possibilities at hand.
It's time to step back and look at how businesses are fundamentally wired. The way we work, our organizational models, corporate processes, etc;, often date back hundreds of years and have remained unchanged since inception. It's time to get back to basics and not only teach employees about emerging E2.0 tools, but also about new ways to work more efficiently.
Tomorrows workforce will feel more empowered than ever before, comfortable making decisions far more efficiently than today.
They'll understand the absolute need to share information broadly, and notions of protecting knowledge capital for job security will fade.
They'll be far more agile, able to shift priorities on the fly in support of business strategy.
So much more... But these won't come easily. With the availability of Enterprise 2.0 tools becoming more and more common, now's the time to start asking ourselves how we change our fundamental behaviors to most effectively leverage these tools.
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