About Len

  • Len Devanna offers over 24 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.


  • The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employer and does not necessarily reflect the views and opinions of anyone other than myself.

    Alltop, all the cool kids (and me) BlogWithIntegrity.com

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Well said! I agree that it has been my experience that many marketers seem to lose sight of basics like leading with objectives when it comes to social media marketing.

I would add that as in any good conversation, showing that you have the ability to listen is important before jumping into the conversation.

Thank you, Beth! As a grant writer I tnsntaocly harp on nonprofits for data collection to strengthen the grant application but they either tend to collect it and not do anything with it or just don't collect it all because the process seems to be overwhelming. Just focusing on one or two collection points is good, sound advice. I also like how you gave samples of social media objectives. We get a lot of guidance on what we should be doing but not as much as guidance for the how of doing it. Great post.

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