About Len

  • Len Devanna offers over 24 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.


  • The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employer and does not necessarily reflect the views and opinions of anyone other than myself.

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I completely agree. However, there will always be folks in decision-making roles that do not, and allowing them to create exception-based private spaces should not be done in a way that feels arbitrary or preferential.

That is, if and when a closed space is enabled, it's because it meets certain criteria, e.g., executive sponsorship, time-sensitive/triggered content, trademarked/copyrighted intellectual property.

Clear guidelines help the hesitant understand, and ideally provoke the desired evolution.

Great post and comment.

@Erich - Always glad when you stop by and share a bit! Agree that, if you enable gated communities at all, you need repeatable and well documented processes that determine who and when can go there.

In discussions with industry peers, I see more and more companies taking an approach of 'absolutely no internal gated communities - period'. While I think there are legitimate use cases (albeit the exception), I do applaud the efforts to open up dialog.

@Simplespan - Thanks for stopping by and saying hello. Glad you found some value in the post.

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