About Len

  • Len Devanna offers over 24 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.

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  • The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employer and does not necessarily reflect the views and opinions of anyone other than myself.


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Len,
Here's a link to a blog written by Professor Mary Lou Roberts -- she literally wrote the book(s) on Internet Marketing and she blogs regularly on social media trends. It makes sense for expanding corporations to seek user generated content from both internal as well as external sources.
http://diy-marketing.blogspot.com/2009/03/user-satisfaction-with-your-social.html

The possibilities for corporate social media collaboration are endless. Transparency provides a lot of opportunities!

Dori Lefebvre
Marketing Communications Consultant

(Another link)

http://diy-marketing.blogspot.com/2009/02/identifying-and-measuring-social-media.html


@Dorianne, thanks for stopping by and for sharing the links.

I also came across this relevant post from @mashable writer Aaron Uhrmacher titled "How to Measure Social Media ROI for Business" http://bit.ly/10m5NM

Most people today aren’t very receptive on being ’sold’ on something. They are tired of this method for business, and a new network marketing online method is now available that will make everything easier and natural…called attraction marketing, also termed as magnetic sponsoring. In incorporating the attraction marketing formula into your business, you act as an educator as well as a seller while you develop ongoing relationships with clients. Attraction marketing is all about making buying interesting, comfortable and engaging to the customer. The results will be much more favorable then if you were to try to hard-sell everything.

Attraction marketing starts and ends with you positioning yourself as the one to be followed and not the follower through various forms, such as web sites, blogs, email marketing, and social networking platforms like Facebook and Twitter. s all about creating an income and generating network marketing leads to sponsor different into your Yoli business on autopilot. com ""Emails receive priority over voicemail messages.

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