About Len

  • Len Devanna offers over 24 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.


  • The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by my employer and does not necessarily reflect the views and opinions of anyone other than myself.

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"The browser is the platform."

It used to be that the hardware platform was key... then came operating systems.

It used to be that operating systems were key... then came applications.

It used to be that applications were were key... then came browsers.

The web experience is now the platform, whether it's on a computer, a laptop, or a palmtop -- like your iPhone.

I agree with you, Bill...

With regards to the iPhone example tho - I almost sighted it when posting this... But decided against it as everything from the AppStore is downloaded, stored and run locally... I guess the same theory applies tho - we're just in the midst of evolution.

Also, came across an interesting perspective from Storagezilla here - http://tinyurl.com/573dt5 - Definetly worth a read

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