Len Devanna offers over 24 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.
My therapist has really helped me bury the anxiety from the last leg of the .COM project. Enough so that I'm finally able to start talking about the project again. If you've poked around the site, you already know there are some cool things like EMC's Innovation Timeline and the Worldwide Information Growth ticker.
A new gadget was posted up today. Something I thought you might like. It's a widget that allows you to measure / track your Digital Footprint.
Mine's 11.7MB... What's yours?
The ticker is available in both PC and Mac flavors. After downloading, simply run the executable (brief instructions included in the ZIP file) and answer a short set of rather simple questions...
How many emails do you send / receive?
How many pictures do you take / mail?
How many text messages?
etc;
It then generates a running ticker that shows how many bytes of information you've created since the beginning of the year. Based on the numbers I'd plugged in (and I was conservative), I'm currently clipping at around 875,496,802,105 bytes created since January. If you're so inclined, you can upload the widget to your web site to show the world just how much digital space you're taking up.
It's easy to lose sight of just how much information I touch / create / consume on a given day. Going through the questions gave me an appreciation for the different channels I use - and the ticker really helps put the sheer volume in perspective. I should mention that this widget is part of a larger EMC sponsored IDC white paper that looks at the explosive growth of our digital universe.
Check it out. I hope you enjoy it.
Len, you sure it's only 11.7 MBs and not GBs that you've generated since Jan. 1, 2008? Or are you generating 11.7 MBs per day? That would be scary!
BTW - saw you on Jeremiah's video blog. Good stuff!
Posted by: Kevin K. | March 13, 2008 at 12:44 PM
Kevin - thanks for the comment.
I believe the 11.7 MB represents my estimated daily contribution to the digital world. So what's that - 815GB since January?
Although, I just picked up a new Flip for video recording so will likely now blow that number out the window.
Cheers,
Len
Posted by: Len Devanna | March 13, 2008 at 01:01 PM
LD - I hit 19.1MB, I'm really surprised by that. I just blogged about it too at http://adamcohen.typepad.com/adamsblog/2008/03/digital-footpri.html
I think the application could have a lot of other uses and think it's a great interactive marketing move for EMC.
Best,
Adam
Posted by: Adam Cohen | March 15, 2008 at 05:57 PM