Having helped companies ranging from the Fortune 10 to small start-ups, I have quite a bit of game footage on the challenges brands face on the journey to experiential excellence. Time and time again, there’s one critical component that always hampers evolution:
We are wired to work within the confines of organizational silos.
Your prospects, customers and partners (and employees for that matter) do not see you as a series of disparate organizations. They see you as a company. They want to engage you as a singular entity. The onus of seamless engagement is on you – not your audience.