At EMC World last week, ten-thousand of us got together in person to discuss what happens when cloud meets big data. Through the wonders of Social Media, we were able to extend that conversation well beyond the physical confines of the event, to hundreds of thousands more.
It was simply awesome to watch.
As we've done in recent years, we had a really cool 'buzzboard' running on plasma screens throughout the event (See screenshot below). Somewhat par for the course, our buzzboard scrolled tweets and images tagged #EMCWorld in real time. It's a good reminder of the digital discussions that take place alongside the physical.
During his opening keynote, EMC CEO Joe Tucci shared that in 2010, the digital universe was 1.2 zetabytes. By end of decade, it's projected to be 35 zetabytes. That's 44x growth. WOW!
To that end, we added a new twist to our buzzboard this year - The 'Big Data Meter'. Here's a screengrab from the counter on our EMC World Facebook page.
We set out to project the amount of digital information generated during an event such as EMC World. To get there, we looked at social activity from last years event and made some assumptions based on audience growth.
We then turned our attention to the logistics of this years show... How many keynotes, how many breakout sessions, how many hours of live broadcast, etc;.
The net net here - Between tweets, blogs, images, breakout presentations, keynote videos, live broadcasts and the like, roughly 100 terabytes of information a day was created and added to the digital universe during EMC World.
And, as we watched it all unfold in real-time, I'm convinced that our assumptions going in were rather conservative.
My takeaway - big data is not merely an interesting theme on the horizon. It's not a phenomenon specific to big companies. Rather, it's here, it's now, and it's all of us...
More information on our exploding digital universe over here.