lI have to wonder if Twitter account names will every approach the demand of domain url's. If you're responsible for anything web at your company - I suggest registering a Twitter account in your companies name now before someone beats you to it.... Even if never used, better to have it than let someone else grab it.
Anyways, everyone's favorite eBiz analyst Jeremiah is running somewhat of an interesting experiment on Twitter today with Superbowl ads. It's pretty straight-forward - Leverage Twitter to rate ads in real time and get a sense of the overall communities take on the good and the bad. A cool concept for marketers allowing them to get feedback in real time from consumers. His little experiment is getting some legs, too - Dell (who has an ad of their own running) is in on the action.
If you don't have a Twitter account - go get one. If you do, follow http://twitter.com/superbowlads. I also noticed http://twitter.com/superbowl out there - so will be following to see what that's all about. Since you're being a good lemming today, follow me too - http://twitter.com/lendevanna - I'll return the favor.
Update - Over 2600 ratings over the course of the game. Direct & instant feedback from consumers to marketers. Good stuff - thanks for tee'ing it up, Jeremiah - and good luck analyzing the data ;)