While simplifying the story a bit, our journey to become a socially savvy brand started in the Fall of 2007. Starting with the launch of EMC|ONE, we set out to develop a high degree of social proficiency among our global employees. Over time, we continued to extend our reach to the outside world, and can now be engaged in many places, including the EMC Community Network, our Facebook presence, and the like.
Truth be told, our amazing progress in this space has been largely organic. Our innovative culture combined with a small but passionate group of social practitioners are among the contributors to our success. While there have been people focused on evolving social, it's often been 'part of the job' as opposed to being 'the job'.
Things have changed, and I believe we've just taken our next big step in this journey.