Social Media is, among other things, a catalyst for transformation. On the surface, it represents the move from a uni-directional to a bi-directional web. Now everyone has a voice.
Down a layer, it provides an incredible opportunity to break down traditional barriers and establish meaningful relationships with your customers and other audiences.
But with the rapid expansion of the social universe, it's important to keep a keen eye on your social brand. Via social - are you making it easier for your audience to engage with you, or more difficult? Are you listening and engaging, or just talking? Are your social voices consistent and unified, or all over the map?
There's a new and really cool opportunity here at EMC - Manager of EMC's Social Brand. It's a newly defined role, but I suspect one that will become commonplace in the years ahead.
Click through for the description. This opportunity should be posted up on EMC.com next week, and I'll update this post with specific job code, etc;.
Update - The opportunity is now posted on EMC.com. Head on over to the Careers section - search the openings for Req 71206BR.