Our corporate evolution in the past three years is nothing short of staggering. The way we work, collaborate and communicate at EMC today is dramatically different than it was just a few short years ago.
Polly Pearson is doing a bit to document the phases of our journey. As she notes, everyone's at a different point in the spectrum of readiness with regards to embracing the E2.0 movement. Having seen first-hand how our company has benefited from this transformation, I'm of the firm belief that it's a question of when, not if, every company embraces this new way of conducting business.
I'll rewind the clock and pick up the discussion in 2007. As Chuck notes in the comments of Polly's post, there were a few 'social' offerings in place in 2006. Mostly discussion forums and virtually all public facing. While each valuable in their own right, these things were largely disconnected from one other and not part of an over-arching strategy.
If, as Polly suggests, there was 'something in the air' in 2006, then 2007 would see us lay the foundational strategy that would ultimately guide us through the journey ahead.