Len Devanna offers over 17 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.
I enjoyed a trip to BlogWorld Expo last week, and was honored to sit on a panel of industry-leaders to discuss the impacts of Social Media in the enterprise. Having participated in several such discussions this year, I continue to be stunned by the number of folks still in the 'convincing' or 'selling' mode.
Perhaps I'm just taking our evolution for granted - But I really struggle to understand how the debate persists. Especially with such compelling data around enterprise adoption so readily available.
Given the number of questions around overcoming this particular hurdle, I thought I'd share a few tips and tricks we used along our way. Not that there was ever resistance to the evolution at EMC, but there's always a crowd that needs help understanding the opportunities at hand...
Continue reading "Social in the Enterprise - Convincing the Curmudgeons" »
