Anyone every ask you if your ears were burning? If so, it means they were talking about you in some fashion or another. I often wonder in what context my name came up? Was it good or bad? Who else was in on the discussion?
Imagine if I could have a tool that let me know when such conversations were taking place... Letting me know when I'm being talked about and in what vein... I'd use it - you?
Readers of this blog know that we're focusing energy on driving awareness and subsequent proficiency within the 2.0 world across our global employee population. No small feat.
We've used channels like 'Lunch and Learn' events, monthly community meet-ups, internal Tweetups, etc; - All designed to drive awareness, comfort and proficiency within the social web.
I wanted to share another tool in the arsenal that we've just launched as it may be of value in your toolkit as well. The 'dashboard' below is running on a couple of large plasma screens within EMC campuses' with more being added soon. It pulls in near real-time tweets and photos tagged to our brand.
The bottom line - we're putting conversations about our brand front and center. We're using this to remind folks that conversations are taking place 24x7 - and we need to not only be aware, but be listening and engaged.
Will it drive awareness across the enterprise overnight? No... But, it will draw a crowd. It will have employees asking others "What's that? What's a Tweet? How can I participate?". In the midst of transformation, such questions are music to my ears.