What do you suppose this small corked bottle filled with sand is worth?
It was purchased at a yard sale for 33 cents.
It was later sold for $59.50 on eBay.
How's this possible? The power of the narrative.
We've been telling one another stories since we figured out how to carve pictures into rocks thousands of years ago. Stories can serve as a powerful tool to teach, entertain, or simply activate our imaginations.
But storytelling isn't restricted to the 'once upon a time' variety. Stories can be used to engage your audience on virtually any topic, and can offer a far more interesting means of sharing your message than the more mundane and traditional means we often use today.
Joshua Glenn and Rob Walker set out to determine if stories (even fictional stories) could add significant value to an object. The team purchased a couple hundred small items at yard sales, dollar stores, and the like for $1.25 or less. They then recruited a group of writers to create interesting yet fictional stories about each object.
The objects were then put up for sale on eBay, where they brought in a total of $8,000.00 - a profit of over 2,700 percent per object.
This project provides a wonderful reminder of the power of the narrative and I simply had to share. Head on over to the Significant Objects website for much more information on this fascinating topic.