Readers of this blog know that my passion for the digital realm, and the business transformation that it enables, is simply insatiable. Where real-estate on the web was once reserved for big brands with deep pockets, the social web of today has leveled the playing field. This digital revolution is fundamentally changing the rules of business, and brands that embrace this change will command a significant competitive advantage in the years ahead.
This is a transformative journey that requires a fundamental re-wiring of tired and traditional business models. So when the opportunity arose to help other companies accelerate their own transformation, my decision was rather straight-forward. I'm thrilled to share that I've joined the team over at Ants Eye View... Hands down the most passionate, talented and forward-looking team of enterprise practitioners that I've come across in my entire career.
I take my place on the team as Vice President of Social Business Strategy, tasked with helping some of the worlds top brands accelerate their own journey to becoming a fully-engaged enterprise. I simply could not be more excited about the opportunities that tomorrow holds.
I look forward to expanding the scope of my blog to include lessons learned from a variety of verticals and markets with hopes of helping you on your journey. In the meantime, if you're ready to jump-start your own revolution, drop me a line.. I happen to know some folks who can help. ;)
Cheers to a healthy, productive and prosperous new year for all in 2012.