Len Devanna offers over 17 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.
It's one of the things I love about EMC's culture - the seemingly insatiable desire to make the world a better place.
Each quarter, we take on a new cause, and harness the power and passion of our global employees to make a difference. Earlier this year, we set our sights on fighting hunger. We sure did have an impact, collecting over 40,000 pounds of food and helping over 20,000 individuals across the globe.
In fact, we doubled our goal.
This quarter, we take on something that's touched just about all of us in some way or another - Cancer.
There are no shortage of organized activities taking place throughout our third quarter. Folks are posting ribbons in their offices, tomorrow we'll literally be painting one of our offices pink, we have a silent auction to raise money for Swim Across America, so much more.
From a Social Media perspective, it's worth mentioning that our internal community hub EMC|ONE has become the rally point for organization, ideation and execution. That in itself is humbling to see.
Even more impressive is just how much individual employees are encouraged to be creative and come up with their own ways to make an impact.
Personally, I've already had some fun with it - and made a difference in the process. As example, I'm ALWAYS encouraging our employees to join the social ranks. In the last few social training sessions we've done, I've offered up a donation to the ACS for every individual who tweeted something alongs the lines of '@LenDevanna fights social complacency while #EMCFightsCancer'.
Suffice it to say I'm in for more than a few bucks already ;)
With a couple of external speaking opportunities on the horizon, I've asked the requesting group / agency if they'd be willing to make a donation to the ACS in exchange for my time. While I'd happily present if the answer was no, each group I've asked has emphatically supported the idea - And together we've made a difference.
Intent here isn't to promote what I've done - rather to highlight the fact that it just takes a little bit of creativity to do something significant.
The power of EMC'ers fighting a cause is stunning... Just search on the Twitter hashtag #EMCFightsCancer and you'll see what I mean.
So how about you? Does your company encourage something similar? Any examples to share? I can personally attest the affinity I feel towards a brand who goes above and beyond to do something meaningful for the world we all share.
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