It was an honor to see EMC's approach to Social Media cited in the July issue of the Harvard Business Review. The article is well worth the read, if you haven't seen it already. Be sure to read the healthy and provocative comments from the community.
What's most interesting to me in reading this piece is the fact that no one size fits all. The authors call out four basic approaches - The 'predictive practitioner', 'creative experimenter', 'social media champion' and 'social media transformer'.
While it's true that we (EMC) continue to embrace the notion of experimenting, our journey has actually taken us to each of the other approaches described (and then some...). The authors note this, suggesting that 'many organizations will progress from one to another' during their journey. That's definitely proven to be the case.
The most important take away is that all of the approaches cited, all of the different behaviors, have one thing in common - These brands have embraced Social Media and are leveraging it to transform their business.
We've seen remarkable results, and have only scratched the surface.
So, what's your strategy?