To celebrate Social Media Day, we thought we'd share a little something with the community...
At EMC, we pride ourselves on our approach to Social Media adoption. When we started this journey years back, we chose to focus on employee proficiency - and that strategy has paid us back many times over.
But, the social world is constantly changing. New tools and techniques show up daily. In addition, we've all become so completely ingrained in the digital world that it's easy to lose sight of the larger picture, the incredible reach we have, and the vast diversity of our audience.
To that end, we set out to create an educational video highlighting the opportunities and possible pitfalls of social engagement. While it's designed with our global EMC family in mind, the key points should resonate with just about everyone... Give it a look.
We shared this video with our global employees earlier this week. Feedback has been extremely positive, with sentiment suggesting that this helps to 'make it real' across the workforce. In case you missed the cameo, our narrator is joined at one point by EMC President & CEO Joe Tucci. Yes, that DOES help put some credibility into our social journey.
Of course, such a video by itself won't move the bar. This particular piece is backed up by our Social Media policies, a thriving internal community of passionate folks called the 'Social Media Club', and a comprehensive set of handbooks and blueprints for successful Social Media engagement.
We leveraged our internal EMC University site as the delivery vehicle for the video such that employees get credit in their personal development plans for watching it. The piece will now also be included as part of our new-hire program, showing all new members of the EMC family just how we roll when it comes to social.
We sincerely hope you enjoy our approach to 'Social Education', and that it prompts some new ideas in your head to deliver these important messages to your audience.
Happy Social Media Day!