Much like the Academy Awards... The winner gets up on stage, is humbled at the recognition, especially given the competition at hand, and ultimately sets out to thank the Academy, a long list of producers, family and friends, actors and the like.
Except for us, it's not about the Academy, the Directors, or anything like that. For EMC, it's about our social voices. It's about the multi-year investment we've made in helping our global workforce become 'socially proficient'.
EMC's been awarded first place in B2B Online's 2011 Social Media Marketing Awards for the technology category. The recognition is based on our supporting social campaign for EMC's record breaking product launch back in January.
There were several components to this social campaign - from driving early speculation as to what EMC was up to, to engaging influential social voices, to a rather addictive Facebook game that went rather viral and helped us grow our Facebook community significantly.
All in all, the 'social' aspects of the campaign ended up realizing 28% of the total audience at the launch event in January... Not bad, eh?
But, as suggested above, what can't get lost here is the power of social proficiency. Since beginning our journey some years back, we've taken an inside-out approach. We invested in ourselves - helping our global workforce of more than 48k become 'proficient' in the social world. These are the folks that ultimately helped us go BIG.
So kudos to EMC, our highly-passionate and always engaged global employees, and a stellar Social Media Team that I'm honored to be a part of.
Oh... There's one more thing... We're honored to now be up for the 'People's Choice Award'... How about casting a vote for your pals at EMC? I hope we can once again show how we EMC'ers like to GO BIG using #SocMed.