Back in 2007, we set out on a journey to fundamentally transform the way we do business. We knew at the time that this wasn't as simple as flipping a 'social switch', spinning up a community or establishing a brand presence on Facebook.
Rather, we knew that we were embarking on something really big and transformative. We knew that the journey would be challenging, but also exciting, and that the rewards on the other side were simply enormous.
A bit over three years in and I think we're well on track. We've established an extremely high-degree of 'social proficiency' across our global workforce, and use tools such as EMC|ONE, the EMC Community Network, Facebook and many other channels to engage our audiences in new and meaningful ways.
From real-world experience, this resonates with me a ton. Enough so that I simply had to share it with you, in hopes of helping you along your own journey.
As I step back and look at our own evolution, I'd suggest we're somewhere between stages two and three. We've moved well past Social being an interesting experiment or hobby... It's now a fundamental part of how we do business.
Note the accelerator / decelerator indicators on the bottom. As you progress further along on the journey, you start to focus on the basic rewiring of traditional thinking. In relative terms, introducing new concepts is considerably easier than changing well-rooted business thinking and processes.
But what's the end game? The fully engaged enterprise... A state where you've developed meaningful and collaborative relationships with your audience. You're able to predict customer challenges before they surface, and add a level of value to their business unlike ever before.The customer relationship transforms from being the consumer of your business to being at the very center of your business.
They're not a customer anymore - they're your partner. THAT'S a big deal.
I've been involved in the digital space since before the web was 'the web'. I've seen some real game-changers... But *nothing* that comes close to the impact of the journey we're all on.
So where are you on your journey? Do the different stages resonate with your experience?