Shortly before the holidays, I'd spent some time with Upsana Gupta, contributing editor at BankInfoSecurity.com, chatting about EMC's journey in Social Media. While we talked about the journey in general, we spent considerable time talking about the fundamental notion of crowd-sourcing, and how it's been instrumental to our success.
Based on her discussions with myself and industry peers, Upsana published a piece entitled "How to Write a Social Media Policy". It's a good read and provides a broad range of perspectives on the topic.
As is indicated in the article, there is in no way a 'one size fits all' approach to governing Social Media. What works for one industry or culture may or may not work elsewhere.
Regardless of the approach, however, I firmly believe that inclusion and education are key components for success.
We're actually in process of completely retooling our own social policies and supporting education materials, and I look forward to sharing progress with you in the coming weeks... There's some fun stuff in the pipeline that I think you're all going to like. :)