eBiz types can rest easy knowing that Social was an integral part of the event. Between a buzz building campaign leading up to 1/18, some Facebook fun to help drive speculation, live Q&A via the EMC Community Network, and much more.
Given all of the effort that went into this, I'm happy to report that #EMCBreaksRecords trended nationally on Twitter during the event, and that social activity was responsible for approximately 28% of traffic to EMCBreaksRecords.com web site.
But what struck me most during the event had little to do with the launch itself, nor social per se... EMC CEO Joe Tucci was on stage talking about the history of EMC, and providing some thoughts about the future of information...
As I sat in the last row of the AXA Equitable Theater trying to get my arms around that number, something else struck me...
As I look down over the crowd of 400 or so industry bloggers, journalists and others, I was struck by the 'sea of devices' in front of me. I didn't see 400 heads in the dark room, rather I saw 400 or so devices, all being used in real time to generate tweets, pictures, blog content, videos, etc;.
Bubba Blackwell breaks a record for the longest jump over storage gear..
Who said storage wasn't sexy?
It was a bit surreal, hearing Joe talk about the explosive growth of information while literally watching firsthand gigabytes of event related information being generated and sent into the airwaves right before my eyes. You could almost 'feel it.'
It would be amazing to quantify just how large the digital footprint of this particular event was. There's no shortage of user generated content, factor in the videos created in support of the event, the tweets, the pics, the conversations on the ECN, etc... The number would be absolutely huge.
It's just interesting to watch the amount of data created by the masses these days. Whether it be EMC's record breaking event, the new season of American Idol, recent elections... Virtually everything we do results in some new digital addition to our universe.
The barrier to contribution is simply nonexistent these days. Creation has shifted from a small and core group to the masses. And together, we're going to break our own records for expanding our digital universe in the years to come.
I'm looking forward to that journey.