Can you believe it? Our little Social Media 'experiment' from late 2007 has just turned three. It's stunning just how quickly the time flies.
In case you haven't been following along, EMC|ONE (our internal community platform) represents EMC's first real forray into the Social Media landscape. While we had a few blogs, discussions forums, and the like pre-dating EMC|ONE, this internal community was the first really big step in what would turn out to be an exciting and transformative journey for EMC.
I won't go on about how EMC|ONE has helped change who EMC is. You'll find countless blog posts on the topic - just click EMC|ONE on the tag cloud on the main page (link) - or check out some of the other EMC blogs. You'll quickly see just how much of an impact it's had on us. I'd suggest that EMC|ONE, and the role it's played in building a strong degree of employee proficiency with Social Media, is among the top reasons we've become a 'socially savvy brand'.
What's neat is in how we're celebrating the milestone. In addition to the usual fanfare (birthday graphics, etc), the team behind EMC|ONE has done a nice job in capturing the impact of the community to our culture.
There's a series of discussion threads out there:
What did you do before EMC|ONE? (What a funny question to ask - but it does suggest how impactful it's been for us).
Who have you met through EMC|ONE?
How you like to see EMC|ONE continue to evolve?
On top of a few questions to celebrate, drive discussion, and innovate, there's also a series of video interviews with a handful of interesting folks from throughout EMC. Our CIO, Sanjay Mirchandani discusses how the community has helped transform EMC. Jack Mollen, EVP of HR talks about the enourmous culture change it's brought - and how EMC|ONE has become a key component in how we innovate. So many more...
It'd be impossible to truly measure the impact EMC|ONE has had on us as a company, and as a culture. I wanted to share this post as the celebration itself is significant. It gives us time to reflect, prompts us to consider how to advance to the next level - but, perhaps most importantly, sends a strong message to those who have yet to dip a toe in the social pond...
Three years later, the water's still perfect... We just have more lifeguards now. Come on in!!!