With regards to the way brands collaborate with one another, EMC and Cisco are leading the charge in my opinion, identifying new ways to partner and lay the foundation for the future. To that end, I was humbled when asked to present this week to Cisco employees via CiscoTV. The topic - EMC's journey in Social Media.
One of the topics covered was the transformation of today's workforce. We discussed the behavioral changes that were likely as the world explores new ways to work and collaborate. I had the pleasure of connecting with fellow guest-speaker Dr. Kit Yarrow (@GenBuy), co-author of the book Gen Buy. She and I talked a bit about knowledge capital, and our discussion is the foundation for this post.