I'll be sure to tag this one with #ShamelessSelfPromotion ;)
The nice folks over at EnterpriseLeadership.org reached out some time ago and wanted to understand a bit more about our journey into the social realm - with focus on the internal side of the house. We ended up doing a brief video interview that I wanted to share.
A few bits from the discussion:
- Brands who do not embrace internal social / collaborative tools now will face a significant challenge (not to mention security risks) as employees flock to freely available and easily deployed external tools.
- We discuss our inside - out approach to SM, and how developing internal proficiencies has dramatically improved out evolution beyond the confines of our firewall.
- Be wary of the ROI game. Productivity gains, breakdown of organizational silos, employee affinity, enabling global collaboration, etc; - These are soft benefits, but will transform your business. Don't underestimate them.
And while indeed it should be ALL about me, there's a wealth of valuable information over at EnterpriseLeadership.org. I found this podcast with Marie Hattar, Vice President of Network Systems and Security Solutions Marketing at Cisco, particularly interesting. In it, Marie discusses Cisco's evolution with the Social Web - including how they're educating employees around etiquette and engagement, integrating with CRM and leveraging virtual worlds like SecondLife.