The world of domain management can be quite complex, but is also a critical component of your digital strategy. Many overlook the fact that a slip in renewing your primary domain(s) could result in your email and web sites becoming unavailable... And in extreme cases, you may not be able to get it back.
As you'd expect, we get emails daily from folks who either want to buy or sell us domains. This one was particularly interesting...
An email offered to sell us a particular domain with EMC in the title. It was for a bargain basement price of $199. What a steal!!! As is par for the course, we did a whois lookup to see who the current owner was and learn about the domains history.
Here's the twist... It's not registered. No one is currently holding the domain. For a mere $20, I could register it myself in about 18 seconds.
It's clever, I'll give them that. Unsuspecting web folks may be apt to jump on this 'deal of the day', only to unnecessarily give the 'middle man' a 10x markup for doing absolutely nothing.
I'm inclined to buy it for $20, then respond to the 'seller' advising that we're extremely interested in acquiring it - and are assuming that the $199 is just to get us in the door to start bidding.. :)
Keep an eye out, my friends.. And since we're on the topic, when was the last time you checked in to see if any of your domain assets were up for renewal?