Watching the news is fun these days, huh? I usually follow it up by running full speed into a wall a few times. It adds to the overall experience.
Suffice it to say the new administration has the weight of the world on them. I've been using this of late to help put even my worst days in context. I'd much prefer deal with a site outage here and there versus having "Save the planet" on my To Do list.
All of this has me thinking - What can I do? Sure I wish I had a spare billion to throw into the kitty - but I don't. However, there are things I can personally do to effect change.
In the last four months, I bought a house. Right now, I'm in the market for a car. Will it change the world? Nope. But it is the best I can do to help keep the machine up and running. I'm either contributing to the overall solution here or am the most foolish investor ever. Check back in two years and I'll let you know which it was.
So while there are things we can do at the individual level to help, it's a bit trickier in the professional world. Companies are feeling the pressure - and are being (understandably) very conservative with spend. Nevertheless, I bet there are opportunities around every corner that you can tap to help.
Zip Car, as example, is helping Bay Area non-profits by letting charity workers use their cars for free. While it's sure to have some impact on their bottom line, the company sees it as an opportunity to contribute to charity organizations who are clearly struggling in such tough times.
But there are even smaller things. Things that don't cost a penny but rather an ounce of creativity.
As example, we recently launched @EMCCareers on Twitter. Intent of this presence is to proactively push out global job opportunities to the Twitter crowd. Will it change the world overnight? No. Will it help a few folks desperately searching for work? Most likely.
My point is that we can all effect change one way or another. It does not have to be monetary in nature... We're creative people and have some powerful tools and influence within easy reach. So take some time and consider the things you can do to help contribute. A lot of little things add up quickly.
I'd love to hear thoughts from others... What have you done? Seen any examples that really caught your eye?