Len Devanna offers over 17 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.
I came across a rather interesting report from Universal McCann. The Wave 3 report is the third in a series that dives deep into measurement for trending, usage, sentiment and geo adoption of Social Media. If you're evangelizing Social Media in the enterprise - and making a case for investment - you may want to leverage the data in this report.
Some interesting notes -
- The vast majority of users surveyed are now producing content
- Asian markets are leading the way - creating more content than any other geo
- China has the largest blogging community - with over 42M bloggers
- Video is the big up and comer - up from 31% penetration in 2006 to 83% in 2008
- Bloggers are increasingly posting thoughts on products and brands
Len, Thanks for sharing this presentation. I like that it gives a complete global slice of the various platforms and tools - very helpful stats in backing up some of the research we have been doing.
Posted by: Adam Cohen | August 01, 2008 at 09:50 AM
Hopefully you can borrow a fact or two to aid in your evangelism efforts, Adam. There's another here that's complimentary to this pitch if interested.
http://www.slideshare.net/wah17/social-media-35304
Posted by: Len Devanna | August 04, 2008 at 08:19 AM