Len Devanna offers over 17 years of digital innovation experience at Fortune 500 brands. He helps companies with all aspects of their digital ecosystem, including online strategy, engagement marketing, and social brand management.
As a general rule, I don't deep dive into new EMC products. There are others better equipped for down and detailed product chat.
However, today EMC launched a product that I'm personally quite excited about - Documentum ECM 6.5. To be candid - I've been a fan of Documentum for some time. Long before the acquisition of Documentum in 2003, we selected the Documentum product family to meet our ECM needs after months and months of extensive research. Today, Documentum manages hundreds of thousands of assets - in over 52 locales - across our web properties.
But, the point of this post isn't to talk about the product and what it means. I have a 6.5 debrief on the calendar later in the day and hope to post some product specific thoughts this afternoon.
Rather, I wanted to point out the 2.0 nature of today's announcement... While the individual pieces aren't necessarily ground-breaking, it's the sum of the parts, and the overall emerging trend in the enterprise space, that I find exciting.
First off, the core press release is different. It was Sean O'Driscoll some months back who asked me when the last time I'd read a press release issued by someone other than my employer. Truth is - I very rarely do. There are simply more effective ways of getting your message out in this day and age.
That's not to suggest you can simply do away with them completely. You'll note the 6.5 release isn't the traditional one way push of info. Rather, it's interactive. It helps users syndicate the message. It's chock full of rich media... Whitney Tidmarsh, VP of Global CMA Marketing, provides a great overview of what 6.5 is all about - why the convergence of ECM and 2.0 is so important in the enterprise. Lance Shaw gives a down-to-earth description of how ECM meets Web 2.0 in the new offering. Of course, these videos and more are available on YouTube for ease of syndication.
You'll note the traditional offerings to help spread the word - Delicous, DIGG, etc;. The EMCCorp Twitter account continues to gain momentum... And lastly - and IMO, something very interesting to watch, a Facebook page for Documentum. Such pages have proven successful in the consumer space. I'm quite interested to watch and see how valuable they are as you move up market.
The bottom line - The product launch is all about the convergence of ECM and Web 2.0... A topic I couldn't be more passionate about. More to come on what this means from my POV this afternoon. In the meantime, wanted to point out the evolution of the traditional press release.
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