Noticed this morning that Team YouTube has launched a new tool allowing contributors to get deep insight into video consumption metrics. YouTube'rs can now get visibility into geographic trends (where is my content popular), life-cycle information (when is my stuff being viewed, when did it peak, etc) and the ability to compare popularity to content with similar tags. There's been buzz around richer metrics on YouTube for some time - Thanks for listening to the community, folks.
On a related note, I was unaware until recently that there is an EMC Channel on YouTube. Equally as interesting was how I'd found out about it. I started receiving complaints that there was much demand for the content - but many companies are still blocking YouTube at the firewall. The unsolicited feedback really helps demonstrate just how powerful and relevant rich media is.
It's unfortunate. While there's always risk of abuse, I just don't see it practical to block *everything* that poses risk. There's certainly no shortage of YouTube like players (MSN Soapbox, Vimeo, vsocial, etc;)... It's just as likely that I'm abusing my email priveledges as I am spending countless hours on YouTube watching psychotic cats. To be honest, YouTube was blocked for us for sometime... But is now available. I think the corporate world in the midst of a significant mind-shift towards a much more open and trusted environment. A critical trend if Social Media is to truly become a pivotal component of how we conduct business.