Caffeine + Sugar Snacks = Big Ideas

Thanks to Sean for pointing this out... Starbucks has a new community offering - My Starbucks Idea. Much like Dell's IdeaStorm, it's a vehicle that encourages users to share ideas around improvements for Starbucks while the community at large has the opportunity to vote on the different ideas.

While there's some debate as to whether or not this is the most appropriate way for Starbucks to stick a biscotti in the Social Media pond, I applaud the move. Having sifted through the different posts, there's clearly consumer demand for such a channel. Some of the suggestions are top notch. The trick now, and I think at the center of the debate, is a) Was Starbucks ready for the this much feedback and b) How do they respond.

Will be interesting to watch.

Comments

[Jen Harris]

http://brandmilitia.com/brandmilitia/?p=83

Here is a friends thought on the MyStarbucksIdea (which btw: I am so sick of "my" anything!!!
OOH. How about "GotStarbucks"!!!
:)
-jen