Came across an interesting report this morning that got into adoption of Social Media within the teen crowd.
Some highlights from the report -
- 64% of online teens ages 12-17 have participated in one or more content-creating activities on the internet, up from 57% of online teens in a similar survey at the end of 2004.
- The number of teen bloggers nearly doubled from 2004 to 2006.
- Some 55% of online teens have profiles on a social network site (SNS) such as Facebook or MySpace and those who have such profiles are much more likely to be bloggers than those who do not have social network profiles.
- Email continues to lose its luster among teens as texting, instant messaging, and social networking sites facilitate more frequent contact with friends.
All in all nothing particularly shocking here. I actually found the numbers to be a bit lower than expected but believe there's some questions around definition of 'content creation'.
Of more importance is the validation of behavior formation for the next generation. The next gen workforce is coming to the table with an engrained mentality of openness, sharing, collaboration and technical aptitude unlike anything we've seen before.